| Hi
윤록원, |
| Important
changes that may impact your monetization and content discoverability are
coming. |
| Starting
today, all creators are required to tell us if their content is made for
kids in order to comply with the Children's online Privacy Protection
Act (COPPA) and/or other applicable laws. To help you comply, we are introducing a new audience setting in YouTube Studio.
|
| Depending
on the amount of made for kids content on your channel, you can
set your audience at either the channel level or the video level. For those who
are setting at the channel level, it is just one click. |
|
| These
changes are required as part of a settlement with the US Federal Trade
Commission (FTC) and NY Attorney General, and will help you comply with the
Children’s online Privacy Protection Act (COPPA) and/or other applicable laws.
|
| We
know that these changes won’t be easy for some creators, and that this required
change is going to take some time getting used to. But these are important steps
to take to ensure compliance with the law. |
| Please
read more below to understand your legal obligations and the impact these
choices may have on your channel. |
| What
is changing? |
| Starting
today, all creators are required to mark their content as made for
kids or not made for kids in YouTube Studio.
|
| Starting
in January: we will limit the data we collect on made for kids
content to comply with the law. This means we will disable personalized ads on
this content (which affects revenue for creators making content for kids), as
well as certain features like comments, notifications and others.
Note: You may see some small changes as we experiment and
refine our systems over the next few months. |
| For
a list of affected features, go here. |
| Why
is this happening? |
| These
changes are required as part of a settlement with the US Federal Trade
Commission (FTC) and NY Attorney General, and will help you comply with the
Children’s online Privacy Protection Act (COPPA) and/or other applicable laws.
|
| Regardless
of your location, we are required to ask you to set your videos as made
for kids if they fall into that category, please make these settings as
soon as possible. |
| We’ll
also use machine learning systems to help us find content that is clearly
made for kids. But do not rely on our systems to set content
for you -- like all automated systems, ours are not perfect. |
| If
you don’t set your content or if we detect error or abuse, we may set your
audience for you. If you fail to set your content accurately you may face
compliance issues with the FTC or other authorities, and we may take action on
your YouTube account. |
| What
is “made for kids” content? |
| We
cannot provide specific legal advice, but according to the FTC’s guidance on
COPPA, a video is child directed (which we call “made for
kids”) if: |
| •
|
It
is directed to children as the primary audience (e.g. videos for preschoolers).
|
| •
|
It
is directed to children but children are a secondary audience (e.g. cartoon
video that primarily targets teenagers but is also intended for younger kids).
| |
| Learn
more about the factors that determine if your content is considered as
made for kids here. |
| We
know this won’t be easy for some creators, and that this required change is
going to take some getting used to. While we cannot provide legal advice, we are
committed to helping you through this transition. |
| You
can learn more about your own obligations under The Children's online Privacy Protection Act (COPPA) and the
tools we are building to support you here. |
| The
YouTube Team |